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04/03/2007Press Release

San Mateo, CA – Acxiom(R) Corporation (Nasdaq: ACXM; www.acxiom.com) today announced that it has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation’s business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises. The acquisition bolsters Acxiom Digital´s ability to integrate one-to-one, personalized communications across digital channels. Terms of the transaction were not disclosed.

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