04/03/2007 Press Release
Viant Advises Kefta on its Strategic Acquisition by Acxiom

Acquisition Will Strengthen Acxiom Digital´s Comprehensive Suite of Digital Marketing Offerings

San Mateo, CA – Acxiom(R) Corporation (Nasdaq: ACXM; today announced that it has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation’s business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises. The acquisition bolsters Acxiom Digital´s ability to integrate one-to-one, personalized communications across digital channels. Terms of the transaction were not disclosed.

Kefta´s dynamic targeting solution delivers timely, relevant content to website visitors based on their unique online behavior and individual characteristics, thereby helping marketers boost response, revenues and customer loyalty. By recognizing and responding to the different needs of customers online, Kefta helps marketers deliver relevant and personalized marketing messages in real time on websites, search engines, banners and e-mails.

„Today most marketing campaigns are managed as discrete communications that fail to reflect and enhance the complete customer experience with a company,“ said Kevin Johnson, leader of Acxiom Digital. “Kefta and Acxiom together will finally enable clients to capture the full potential of their digital marketing campaigns through comprehensive personalization and integration across marketing channels. Kefta has spent the past seven years developing a powerful yet easy-to-implement solution that personalizes the customer experience from the very first interaction. No other personalization company can match Kefta´s proven ability to drive measurable results.“

„We are extremely pleased to bring our industry-leading personalization solution together with Acxiom, a recognized leader in consumer data, data integration and integrated digital marketing solutions,“ said Kefta CEO Philippe Suchet. „Combined, we will expand the reach and deepen the impact of personalization for marketers, from search to websites to e-mail and beyond. This step moves us years ahead in the achievement of our vision for end-to-end online personalization.“

Clients already see the logic of the acquisition and the power of Acxiom´s new offering. „The combination of Acxiom and Kefta creates a bolt of lightning that will strike the personalization industry,“ said Dr. Patrick Byrne, CEO of Overstock. „Kefta already helps keep us on the leading edge of customer personalization. The ability to integrate search engine, website and e-mail marketing communications and to power them with Acxiom data will help us drive even higher levels of customer satisfaction and financial results.“

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom´s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China.

Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company´s proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI´s E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005.

About Kefta
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior - immediately boosting conversion, revenues and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of website visitors, delivering relevant and personalized marketing messages in real time on websites, banners, pop-up windows and e-mails. Kefta´s Dynamic Targeting solution is rapidly implemented, results are immediate and ongoing maintenance is minimal. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit

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