Mountain View, California.
Based in San Diego, Calif., Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.
Financial terms of the deal were not disclosed.
Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."
Viant Capital of San Francisco acted as financial advisor to Urchin Software.
John Batdorf, Senior Director of Viant Capital stated, "Urchin is the world's most deployed web analytics solution and is used by over one million sites worldwide. The company's long track record of continued growth and excellent service to its customers attracted a world-class company like Google to make this acquisition. We are very pleased to have represented Urchin in a successful transaction."
The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.
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Viant Capital, LLC
Viant Capital, LLC